Effie’s Heart is a California-based brand blending vintage charm with modern comfort. Inspired by founder Kimo Frazzitta’s great-aunt Effie—a creative, free-spirited woman—the collection celebrates individuality through playful prints, classic silhouettes, and thoughtful details.
Known for flattering fits and soft, stretchy fabrics, Effie’s Heart designs are easy to wear and loved by all ages. With longer lengths, forgiving cuts, and plenty of personality, these pieces are perfect for everyday adventures or special moments alike.
Timeless, artistic, and joyfully wearable—Effie’s Heart is made for women who love style with a story.
